NEWS RELEASE

For more information, contact:

Steve Albright                or:               Fred Nielson                 
Chief Financial Officer                        Investor Relations        
(636) 733-1305                                (636) 733-1314        

For Immediate Distribution

The program authorizes Reliv to purchase up to $1 million of its shares at the market price on the open market or in block trades over the next 24 months. The number of shares to be repurchased and the timing of purchases will be at the discretion of the company’s management, and will be subject to restrictions related to volume, price and timing. Reliv International intends to fund the share repurchase program with its available cash balances.

Robert L. Montgomery, chairman, president and chief executive officer, said, “We believe that current market conditions and our strong financial position make this repurchase program an attractive use of available funds at this time.”

About Reliv

Reliv International, Inc., based in Chesterfield, Mo., produces dietary supplements that promote optimal health. Reliv supplements address essential nutrition, weight loss, athletic performance, digestive health, women’s health and anti-aging. Reliv 24K, a healthy energy shot, promotes energy, mental focus and stress relief. The company also markets the Relivables line of premium personal care products. Reliv sells its products through an international network marketing system of independent distributors in 15 countries. Learn more about Reliv at www.reliv.com, or on Facebook, Twitter or YouTube.

Statements made in this release that are not historical facts are “forward-looking” statements (within the meaning of Section 21E of the Securities Exchange Act of 1934) that involve risks and uncertainties and are subject to change at any time. These “forward-looking” statements may include, but are not limited to, statements containing words such as “may,” “should,” “could,” “would,” “expect,” “plan,” “goal,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” or similar expressions. We have based these forward-looking statements on our current expectations and projections about future results. Although we believe that our opinions and expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements, and our actual results may differ substantially from statements made herein. More information on factors that could affect Reliv’s business and financial results are included in its public filings made with the Securities and Exchange Commission, including its Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.