PRESS RELEASE
Contact:
Teresa Powers
636.733.1392
tpowers@relivinc.com
For immediate release
Reliv International Cracks Fatigue Cycle
With Healthy Energy Shot
Reliv 24K delivers healthy energy and mental focus, relieves stress
CHESTERFIELD, Mo., Feb. 7, 2011 – Consumers who are fighting the fatigue cycle – physical fatigue, mental fog and stress – now have a new means of breaking that cycle.
Reliv 24K, a new nutritional supplement, is the first shot to provide healthy energy and greater mental focus while also reducing stress. Reliv International, Inc., a creator of nutritional supplements that promote optimal health, introduced the product last weekend in Atlanta.
“Reliv 24K is the first product created specifically to address the entire fatigue cycle,” said Dr. Carl W. Hastings, chief scientific officer and vice chairman of Reliv. “Physical fatigue and mental fog go hand-in-hand, and stress is a leading contributor to both. 24K addresses all three factors by boosting energy, enhancing mental focus and reducing stress,” he said.
Most energy shots on the market today rely on caffeine to provide a quick jolt. But those shots can cause jitters and an unhealthy spike in heart rate. Consumers of 24K won’t face those issues. Rather than masking symptoms with stimulants, 24K’s comprehensive formula provides the fuel for healthy, natural energy.
The new product represents two important firsts for Reliv: 24K is Reliv’s first bottled, ready-to-drink supplement and the company’s first energy shot.
The product’s name comes from its 24 active ingredients, including omega-3 fatty acids, resveratrol, B vitamins and others that provide energy, mental clarity and stress relief. Hastings and his team of nutritional scientists at Reliv carefully selected ingredients to work together synergistically based on clinical research.
The suggested one-ounce serving size contains only five calories and no caffeine. The product will be sold in the United States initially, but Reliv eventually plans to market it in international markets.
Reliv introduced 24K at its U.S. national conference held in Atlanta Feb. 3-5. Independent Reliv distributors convened to attend training workshops designed to help them build their businesses, receive recognition and take part in motivational activities.
The launch of 24K was the highlight of the conference. The new product comes in a 28-ounce plastic bottle, equal to a four-week supply at the suggested one-ounce serving size, and in double shot-sized, two-ounce bottles for on-the-go convenience.
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About Reliv International, Inc.
Reliv International, Inc., based in Chesterfield, Mo., produces dietary supplements that promote optimal health. Reliv supplements address essential nutrition, weight loss, and targeted solutions for athletic performance, digestive health, women’s health and anti-aging. The company also markets the Relivables line of premium personal care products. Reliv sells its products through an international network marketing system of independent distributors in 15 countries. Learn more about Reliv at www.reliv.com, or on Facebook, Twitter or YouTube.
Contact:
Teresa Powers
636.733.1392
tpowers@relivinc.com
Reliv 24K Fact Sheet
- Reliv 24K is the only shot on the market to provide healthy energy and greater mental focus while also reducing stress.
- Reliv 24K is the first product created specifically to address the fatigue cycle, which is comprised of physical fatigue and mental fog, with stress as a contributing factor to both.
- The name derives from the product’s 24 active ingredients.
- Energy drinks represent a $7.6 billion market; energy shots account for $560 million in annual sales and triple-digit growth.
- Energy drinks are the fastest growing category in functional foods
- Demand is great across demographics, but it is especially strong among adults ages 18 to 29
- Supplements geared to mental focus recently accounted for $385 million in sales, and purchases of memory or brain performance supplements doubled in the past two years.
- A serving size of Reliv 24K contains one ounce, has five calories and no caffeine.
- The product comes in two packages: a 28-ounce bottle and two-ounce double shots for on-the-go convenience.
- Ingredients include omega-3 fatty acids; resveratrol; B vitamins; coenzyme Q10; valerian root and other ingredients clinically shown to support energy production, mental clarity and stress relief.
Contact
More information can be found at reliv.com/24K, or by contacting Barry Murov at (636) 733-1303, or barrym@relivinc.com.
